Tag Archives: major
BMW’s social strategy proves the power of visual content
Marketers who need social media marketing inspiration should look toward major international brands with serious online followings. While it may be impossible to match big brands’ marketing budgets, companies can mirror a lot of the most successful campaigns, and grow their customer bases from social networking. The auto industry may struggle to find its internet marketing niche, but BMW has nonetheless built an extremely loyal following on hubs like Facebook, Twitter and Pinterest. Perhaps most impressive is the company’s Facebook account, which as Econsultancy’s David Moth points out, generates approximately 50,000 Likes per post from its 13.4 million fans. When looking at BMW’s Facebook Page, it’s clear the brand focuses a lot of its social strategy on publishing stunning images of its vehicles. Continue reading
Brands favor Google for SEO, but not yet social
Marketers pay attention to Google’s search algorithm updates because they dictate the future of SEO. Google continues its reign as the top search engine, pulling in more than two-thirds of all search queries in March 2013, according to the latest comScore data. However, the company hasn’t seen the same success with its social media site, according to an informal survey by Reuters. While newer studies continue to show that Google+ is thriving within its peer group – Facebook, Twitter and Pinterest – Reuters found that the social network fails to attract major brands. Only 72 of the 100 most valuable global brands listed by media research firm Millward Brown are on Google+. Facebook, on the other hand, has reined in 87 of them. Continue reading
Marketers to leave no SEO stone unturned in 2013
Marketers know SEO isn’t something they can set and forget. Google is continuously introducing new algorithms to improve internet users’ search experiences, which means marketers need to refine their content for SEO strategists accordingly, if they want to earn top positions in search engine results pages. The 2013 Search Marketer Survey from BrightEdge revealed that marketers are tuned into these updates and are adjusting their SEO plans to follow suit. Making better use of metrics Google rolls out around 500 algorithm changes every year in additional to occasional user interface updates Continue reading
Social marketing will see continuous growth, led by Facebook & Twitter
Social media networks like Facebook and Twitter recognize they can monetize their services if companies can effectively market on them, and over the past several years each site has introduced features to help brands target content and ads at their fans. Social advertising will reach new prominence over the next four years, with BIA/Kelsey forecasting U.S. social advertising revenues to grow from $4.7 billion in 2012 to $11 billion by 2017. Perhaps the future of social media marketing lies in how major networks improve and support local targeting capabilities. BIA/Kelsey expects social advertising technology to help marketers target local audiences, streamline the onboarding process and provide both brands and SMBs with greater campaign management control Continue reading
Everything you need to know about Bing search and PPC – #SESNY
SERPs are like Coca-Cola and Pepsi… there are two major brands in the space, and at the surface they may seem similar. But Jason Dailey, search evangelist for Microsoft, says there’s a lot happening under the hood. Be forewarned: This SES New York session was presented by Bing, so attendees can guess which kool aid (or cola) the presenters are drinking. Nonetheless, Daily and Brian Utter, senior director of Bing Ads Marketing, offered a useful overview of Bing SERPS for SEO marketers, as well as a need-to-know info about the tools in the Yahoo Continue reading
