Tag Archives: business
Ebooks: Where to Start and How to Finish
So there you are, sitting in front of a computer and staring at the seemingly insurmountable task represented by a new writing assignment. How can you possibly fit such a large and comprehensive topic into one white paper? The answer is – sometimes you can’t. The best solution for this conundrum may be to construct a different type of content – an ebook. Continue reading
Facebook Exchange news feed campaigns as powerful as AdWords [data]
Advertisers who use pay-per-click models to drive traffic back to their websites should investigate potential lead generation and conversion opportunities through Facebook Exchange (FBX). According to a new report from Triggit, an FBX partner, companies can see impressive results through social media marketing via Facebook. In some instances, results rival or outperform campaigns on Google AdX. Continue reading
News content readers say site speed matter most for mobile [study]
Marketers know it’s SEO best practice to publish news content every day so search crawlers frequent their pages and their brands stay at the forefront of industry developments. However, articles might not reach their full potential if branded websites are slow and don’t load quick enough, according to an EPiServer report. Around 47 percent of surveyed smartphone and tablet owners say they use mobile websites and applications to read news content. Four in 10 say site speed is the most important aspect of their experiences, yet 49 percent report slow load times from brands’ websites. Brafton is a major proponent for prioritizing site speed. Continue reading
Create custom content to get more duplicate leads and conversions
Are you publishing web content that addresses visitors’ needs at different stages in the sales cycle? A recent report from Leads360 asserts brands see higher conversion rates from duplicate leads than first-time prospects, which means content writing will be most effective when it targets return visitors. According to the Leads360 report, marketers are making a big mistake if they ignore duplicate leads, assuming prospects have already been contacted by sales teams. Visitors are actually more valuable the second-time around. Regardless of how leads are handled after being flagged as duplicates, these prospects have a 167 percent higher conversion rate than average leads. Perhaps more importantly, the more individuals come back and interact with digital content, the higher conversion rates climb Continue reading
Ben & Jerry’s uses social media marketing to highlight local flavors
Marketers know their social media content won’t generate traffic, leads or loyalty if it’s purely promotional. Audiences on Facebook, Twitter and Google+ want engagement, which means companies’ Tweets must ask questions, status updates tell funny stories and encourage followers to share their individual insights. Some brands are already finding ways to leverage their followers’ preferences to get target audiences to engage with social media content. ClickZ covered a new Ben & Jerry’s campaign that asks residents of five cities (Seattle, Portland, San Francisco, Washington, D.C. and New York City) to vote for ingredients and flavors that will be ‘churned’ into local flavors. Continue reading
