Tag Archives: additionally
Google’s the top referrer, organic search drives traffic
Content marketers and savvy SEO experts search the web for information about traffic and how to get more of it, always looking for new updates and proof of results. These marketers generate custom content, produce news articles, write blogs and develop SEO strategies based on the latest trends. B2B marketers gain information B2B marketers are in a unique position, in part, because much of the information available may seem more relevant to B2C brands, so any insight gained through real numbers can benefit brands. Continue reading
Facebook’s new analytics tool helps show content ROI
Marketers understand Facebook can drive referral traffic back to their brands’ websites and increase customer loyalty through quality social care initiatives. However, measuring ROI has always been difficult, which has put Facebook marketing on the back burner for many organizations. A couple hundred Likes and several dozen comments may seem like the results of an effective campaign, but basic interactions don’t always tell the whole story. Fortunately, Facebook has just unveiled a new analytics feature aimed at helping marketers better understand how their featured stories and ads do on the social network. The social media giant introduced a conversion measurement function that allows brands to measure the ROI of their ads by calculating relevant user actions Continue reading
Content creation for Yahoo! a must in 2013
Content marketing relies heavily on search engine results, and Google and Bing tend to grab the majority of professionals’ attention over the course of any given month. While brands spend countless hours trying to understand Google’s algorithms and endless days attempting to figure out Bing’s unique features, Yahoo! quietly goes about its business. Of course, the search engine shouldn’t be overlooked completely by marketers, especially with the company rolling out new features and site designs just in time for the new year Continue reading
Where’s your traffic from? Top referral sources are specific to domains
A large part of a content marketer’s efforts are put into generating custom content that can optimize a site to be found in SERPs. Brands need to be revealed in organic search through SEO initiatives, but also through referrals from other websites. New research from Conductor shows that referral traffic is a big player in how web users get to websites, but that individual domains see differing results. Conductor analyzed the referral traffic of fifty B2C and B2B websites, finding that top 10 percent of referral domains (excluding search) drive 91 percent of the referring traffic. Continue reading
It’s Twitter- what do you expect?
As Twitter, Facebook, Pinterest and other platforms enter the realm of go-to social media favorites, marketers scramble to develop strategies that promise results in building brand awareness and driving online conversions. A common cry heard among content marketers and digital experts is that they have difficulty measuring the success of social media marketing campaigns – how many clicks, Retweets, followers and favorited Tweets should a brand receive? What interactions are likely to bring conversions? What do the numbers mean Continue reading
