Category Archives: Social Media
Google Authorship not necessarily limited to website content
Marketers have been alerted about the benefits of setting up Google Authorship, which links online content to authors’ bylines via Google+ profiles. Rich snippets that feature writers’ pictures and names next to domains entice clicks and provide better visibility in SERPs. A recent study from Search Mojo’s Janet Driscoll Miller found that Authorship might not be limited to website content, and brands may be able to build authority with other indexable filetypes as well. Miller told Search Engine Land that her experiments revealed Google can infer Authorship in PowerPoint files, Word documents and even Excel Spreadsheets that contain the term “by (author’s name).” Documents might not even have to use the term – “by (author’s name)” – to display Authorship information in search. Miller found a white paper formatted in Word will appear in SERPs with an author snippet even if it doesn’t include an explicit byline. Continue reading
Cutts: Original photos don’t add SEO value to branded content for now
Marketers that publish content for SEO know creativity and originality are key to SEO success. Google’s search algorithm updates have been revised to weed out spammy online content more effectively – i.e. unoriginal articles, blogs, product descriptions that do not provide internet users with value. Still, Google’s Search Engineer Matt Cutts’ latest Webmaster Help Channel video says the photos attached to news articles don’t necessarily have to be original… yet. Cutts explains that as far as he is concerned, the leading search engine does not use any signals that rank domains higher in SERPs for using original photos in content Continue reading
Ebooks: Where to Start and How to Finish
So there you are, sitting in front of a computer and staring at the seemingly insurmountable task represented by a new writing assignment. How can you possibly fit such a large and comprehensive topic into one white paper? The answer is – sometimes you can’t. The best solution for this conundrum may be to construct a different type of content – an ebook. Continue reading
Facebook not supporting brands’ sponsored search results now
Marketers and loyal Facebook users might still be reeling from the news that hashtags are coming soon, but the social network is still rolling out updates. Facebook told Search Engine Land it’s discontinuing sponsored search results for the time being. This is part of a series of changes that aim to streamlines brands’ efforts to improve their social media marketing campaigns. In a recently issued statement, Facebook says its decision to halt sponsored ads is part of its ongoing efforts to simplify ad products Continue reading
Bing introduces marketer-friendly content analytics for ads
Although Bing is currently the number two search engine, according to comScore’s latest data, it has been rolling out new features to draw marketers to the site. The company recently announced the Change History Graph is coming soon to Bing ads to give marketers the content analytics they need to improve paid campaigns’ performances. It’s crucial that marketers regularly check metrics for their content marketing strategies. Failing to do so means they won’t have hard facts to prove SEO practices and custom content creation are meeting ROI goals. However, the stakes can be even higher. If marketers don’t know which types of content perform best, they can’t duplicate successful efforts and discontinue ineffective ideas Continue reading
