Marketers know duplicating web content is an ill-advised practice that will derail their SEO practices. However, it’s important to understand what separates practices like scraping, stitching and curating content if brands are publishing things that draw from resources published online. Matt Cutts discussed the differences between acceptable and punishable practices in the latest Google Webmaster Help Channel video. Unique content requires more than non-plagiarism Content writers can certainly draw from existing studies and research, but they must cite their sources, bring fresh perspectives and put relevant spins on that first-hand data to stay on Google’s good side. Search engines have made it clear that copying information, text or any other original material and pasting it on a new page will not provide any SEO benefit. If not because it could be considered plagiarism, then because it doesn’t add any true value to readers.