New Google search feature signals importance of visual content

Posted on May 24, 2013 by admin

It’s been a big week for Google. The search engine company unleashed Penguin 2.0 and introduced new social media and search technologies at its I/O Conference. While fighting web spam and making online content discovery even more seamless, Google also introduced a new search function that organizes Google+ users’ photos more effectively. This release doesn’t have direct implications for marketers’ custom content strategies yet, but brands should still pay attention.

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New Google search feature signals importance of visual content

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Evidence that big brands don’t always dominate SERPs

Posted on May 24, 2013 by admin

​Businesses that are not considered among the world’s top brands might think Google is out to shut them down. The search engine company’s Matt Cutts recently said that Google will allow one website to claim top results if its content quality truly outshines the rest. With this new search signal pushing high-quality content to the top of SERPs, even when the first few links point toward the same domain, small organizations wonder how they can possibly develop SEO content strategies to compete with the big players. This may come as a surprise, but even major corporations fail at search optimization. Just because a company serves a wide offline audience doesn’t mean it will automatically dominate the online space.

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Evidence that big brands don’t always dominate SERPs

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How to avoid a fight with Google’s link-crushing Penguin [Infographic]

Posted on May 23, 2013 by admin

You’ve heard it from Brafton and you’ve heard it from Google’s Matt Cutts – Penguin 2.0 is here. But instead of running for the hills, take a deep breath, and understand how to dodge any PageRank downgrades with Brafton’s “How To Avoid A Fight With Penguin” graphic. Click Here To View The Graphic Over the course of 2013, several news reports have hinted at a new Penguin update aimed at removing spam from the web. Cutts said that Penguin 2.0 would be the most-talked-about update of the year

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How to avoid a fight with Google’s link-crushing Penguin [Infographic]

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Global content consumption dominated by the web – mobile on top

Posted on May 23, 2013 by admin

​Media consumption looks a lot different today than it did even a year ago. People consume more information, and they access data from a variety of check points. InMobi, the leading mobile ad network, unveiled a new global report that analyzed multi-screen viewing behavior. While the web dominates the study’s findings, mobile content earns ​the ​most attention per day.

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Global content consumption dominated by the web – mobile on top

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Penguin-phobia strikes fear of bad linking in marketers

Posted on May 21, 2013 by admin

Marketers don’t know the exact date of Google’s Penguin algorithm update, but they are already preparing for it, according to BrightEdge’s 2013 Search Marketer Survey. The first three versions (Penguin 1.0, 1.1 and 1.2) have been punishing sites with spammy link profiles since they were introduced last year, and the upcoming release is expected to have a major impact on marketers’ SEO strategies in 2013 and beyond. To remain in good standings with Google’s search crawlers, marketers are keeping close tabs on internal site links. The survey found 36 percent think it’s much more important to automatically analyze every page for low-quality links, while another 36 percent agree that verifying backlink origins is more important now than it was in 2012. The Penguin algorithm appears to have a side-effect as well.

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Penguin-phobia strikes fear of bad linking in marketers

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